If your ideal audience is on Facebook and you don’t have a business page there yet to engage with them, here are below the instructions to create and update your Facebook page.
What you need
- Facebook account
- Image for the Cover photo: size 851 pixels x 315 pixels
- Image for your Profile photo: size 180 pixels x 180 pixels
- Choose a name for the page to create
- Write a short description (155 characters max) to tell your audience what your page is about
Login with your Facebook account
You will use that account to manage your Facebook page and add roles in the future if you need other people to help you update the page.
Access the create page interface
You can access the create page interface using this link: https://www.facebook.com/pages/create or by selecting the item “Create Page” from your Facebook top menu as shown in the following image:
Select your page category
Select your page category among the following ones:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
You will be presented with different features depending on the category you select. For example, local businesses and companies have an address. A local business page can also display a map and reviews.
You will be able to edit the category later if you decide to change it.
Once you select a category, use the dropdown menu to provide a more specific category. Enter the name of your page and other details if requested.
Local businesses will also have to enter their address:
Once you are done, click on the button “Get Started”. You page is now created.
The next screens will ask for more information about your page. You can either fill them right away or skip them for later.
Explain what your page is about
Use here the short description that you prepared earlier. The description is limited to 155 characters but you will be able to use other fields later to add more information about your business.
There is a field to enter your Facebook page address (http://www.facebook.com/yourpagename), however depending on your page category, you might need 25 page likes before being able to use that address (it will use an identifier with numbers instead).
Your Profile Picture
Upload your profile picture with the preferred size: 180 pixels x 180 pixels. You can use a logo but if you provide services as a solo business owner, people will prefer seeing your photograph as it makes it more personable and helps build trust faster.
Add to Favorites
Click on the button “Add to Favorites” so that you can access your page faster from your Facebook home page.
In this example, I have created a page named Photo Flowers:
Preferred Page Audience
You can skip this page unless you would like Facebook to preferably show your content to a specific audience. I would leave it as it is for now.
You have now a Facebook page. You can access it from your favorites if you added it to that list. If not, you can find it by typing the name of your page in the Facebook Search area.
Update your Facebook Photos
Here is how your new page looks like if you did not upload the Cover and Profile photos.
As you can see, some parts of your Cover photo will be hidden by your Profile photo and few Facebook buttons. Make sure to take that into account when you create your cover photo.
Click on the camera icons when you need to modify your cover photo or your profile photo.
Facebook will suggest it to you but don’t forget to Like your own Page.
On the left side of your page, use the link “Invite friends to like this Page” to suggest your friends to like your page if you think that they could be interested in your content. You can wait until you have few posts before inviting people so that they have a better idea of what you will post about.
Update Your Page
To update the description of your page and to add more details about your business, use the About tab located on the top menu of your page.
You can also use the About section displayed on the left side of your page and click on the Edit menu item:
This is where you can modify the category and sub-categories of your page.
Delete a Facebook Page
Select the page that you want to delete. Once you are on that page, click on the tab Settings that is located on the top right corner of your Facebook page.
Scroll down to the bottom of the Settings page until you see the line Remove Page.
Click on the link Delete your Page.
Make sure that you are deleting the correct page and click on the link “Permanently delete”.
Facebook will ask you to confirm one last time that you want to delete the Facebook page.
Once you click on the Delete button, a confirmation window will be displayed.
Hopefully you will not have to delete your page but will instead have fun posting lots of new content to it.
If you have any questions, let me know using the comment section below.