5 Ingredients To Craft Your Brand Without Burnout This Year

Dare to ditch your resolutions and grow your personal brand throughout the year more peacefully?

Most new year’s resolutions are already forgotten once January is over.

To avoid being frustrated with your work year after year, sprinkle your days with the following ingredients.

1. Add a purpose to your vision

Your purpose doesn’t have to be big and scary.

I prefer the notion of a deeper and meaningful “why” rather than a “big why”.

Think deeper about what you would like to achieve with your business.

Finding the real meaning behind your actions enlightens the path you should pursue in your business. You have more clarity for making important decisions.

Your purpose becomes a driving force that helps you move forward toward the life you desire.

Motivation gets you started on creating changes. Purpose gives you the strength to break through your challenges.

A deep purpose will help you make the right decisions for your business.Click To Tweet

Listen to your soul.

When you acknowledge the profound reason why you make certain choices in your business, your actions feel right.

You know what your brand stands for.

You build a stronger foundation for your business.

2. Pick one priority

I used to write down two to three important tasks to do every day in my planner.

Last year, I decided to have no more than one item marked as important per day.

Every other task that I would accomplish in addition to my most important task was seen as a pleasant achievement.

I learned to pause and periodically review what really mattered to my business.

Managing my to-do list with a different angle helped me to finish the day without feeling burned out.

When you set 3 important things to do in a day and only finish two of them, you end the day frustrated; you are swamped under the pile of tasks that you haven’t done yet.

When you set one task as the highest priority for the day and end up getting two things done, you finish the day feeling accomplished. As a bonus, you feel like an achiever because you got more done than initially planned.

In both scenarios, you end up doing the same work, but your mood is happier when you focus on one priority at a time.

Extend that rule to your yearly goal.

Select the most important priority you would like to focus on for the entire year.

You have now a general direction you can rely on to grow your personal brand.

3. Get personal

My weeks are often filled with paperwork to handle and errands to run.
When I procrastinate on those activities, it costs me more time or money to get them done at the last minute.

To beat procrastination on boring (yet necessary) tasks, I write them down in my agenda.

In addition to your business activities, schedule personal activities that are time-consuming too.

Staying on top of your personal duties frees your mind for more important projects.

What gets scheduled, gets done.

Take into account personal activities that could impact your business if you don’t handle them.

4. Sweeten your day with presence

Mindfulness and enjoying each moment of your life will drastically increase your happiness and calmness.

When I co-founded my first startup back in 2000, I spent most of my time working but it didn’t feel like work. I was thinking about my projects when I was meeting with friends. However, I also had moments when I felt guilty because I wasn’t spending enough time with people who matter to me.

Life is short, and each moment spent with your family and friends is precious.

Plan your leisure time the same way you plan your meetings.

Scheduling your “people” time in your agenda makes it easier to get back to work afterward.

You become fully engaged in your activities.

No more guilt at work or with your friends.

5. Experiment with patience

This ingredient might be the most difficult one to undertake when you start your business.

You don’t have enough history to know what works for you and how long it will take to create sustainable results.

Many online distractions make you believe that there is a magic recipe to get rich quickly. Don’t fall for those appealing scams.

To create a sustainable business, it takes the courage to think long-term and resist shortcuts.

Avoid reacting negatively or giving up on your dream business because one of your projects doesn’t work out.

Don’t add more pressure to yourself by comparing your results with others.

Focus your energy on helping your audience and on nurturing your business.

Crafting a brand you are proud of takes time.

Be patient. It takes multiple iterations to craft a personal brand that resonates with who you truly are.Click To Tweet

Build your personal brand on a solid foundation

Moving toward a clear vision and appreciating each step along the way makes you and your personal brand stronger.

Mix the above ingredients to grow your business with peace of mind.

No need to take new resolutions next year.

You will look back at your accomplishments with a smile, remembering each fulfilling moment you had at work and in life.

Finally, you will look ahead, excited to build upon what you have already achieved.