Want to make a positive impact while growing your business?
In this episode, I interview David Betke, Chief Marketing Officer at Avatar Brand Management Inc.
David explains how to create a brand with heart and overcome the fear of charging for your services.
Listen to this guest interview and learn how to build a profitable brand with your heart and soul.
- [00:35] Dedicating this episode to whole-hearted entrepreneurs
- [01:24] Introducing David Betke
- [02:07] What is Brands With Heart?
- [04:06] Do you work with local companies only or also with remote companies?
- [05:17] What type of companies do you work with (non-profits, associations, etc)?
- [06:41] Do non-profit companies mention more often about the topic of giving back than for-profit ones?
- [07:51] Can you give back when you are just getting started on your business?
- [09:50] Can kindness be seen as a weakness?
- [10:47] What about people who are not comfortable with showing their big heart?
- [12:09] About Elon Musk and being vulnerable
- [13:05] How can people overcome their fear of making money doing something good?
- [14:56] How to charge others for your services?
- [15:31] Entrepreneurs should think about building a sustainable business
- [17:16] Asking David about his past cause to save a forest
- [19:13] Think about the minimal income you need
- [21:07] At what extent should givers work for free when their audience can’t afford their services?
- [25:26] How to say no when someone asks for your help for free?
- [28:46] Is Brands With Heart also a community?
- [31:12] Will Brands With Heart have a dedicated website?
- [32:45] Where can people find you online?
- [34:45] Summary
- [35:23] Your action item for this week: get clarity on the revenue you need to build a sustainable business
- Brands With Heart Website
- Connect with David on Instagram
- Join the Brands With Heart Facebook Group
- Follow Thuy on Twitter
- Contact Thuy here
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