Wondering how to reach out to a new audience? I have attended events where new business owners were asking how they could get the word out there about their work and connect with their audience or potential partners.
Here are 21 ways to find a new audience and connect with new people whether or not you already have your own tribe.
- Use Facebook. Even if you don’t use Facebook in your personal life, it could be a good tool for your business. You can create your own Facebook page to share your content with others or join Facebook groups to find people who share similar interests.
- Use Google+. Search for Google+ communities to see if you can find topics that are related to your niche. One thing that I do not find practical with Google+ is that it does not provide a description to private communities in case you would like to see what a community is about before asking to join it.
- Use Twitter. If you post regularly and engage with others on Twitter, you can get in touch with amazing people you would never meet otherwise. It does not mean that they would visit your website, but one discussion could lead to different opportunities.
- Use Pinterest. If your content is very visual, using Pinterest could be a very good place to start.
- Use LinkedIn. LinkedIn is a good platform to connect with other professionals, but some industries are not well represented there. Also, some LinkedIn groups are at times too much about self-promotion.
- Post videos on YouTube. If you have video tutorials, posting them on YouTube could be a very good way to be found on the internet.
- Join discussion forums or community platforms. You can use forums or websites such as Quora to answer questions and help others.
- Collaborate with other influencers. Join the network of influencers that are in your niche and help share each other’s content. You can do so with tools such as Triberr.
- Use hashtags. When you share your content on social media, using hashtags that are related to your audience can help others find your post.
- Attend a local event or a meetup. There is nothing better than face-to-face interactions. Some cities also organize free events for small business owners.
- Tap into your own circle. Let your friends know about your website or blog and ask them if they know anybody who would be interested in the topics you share.
- Use social sharing buttons or links. Make it easy for your current readers to share your blog posts or newsletters by adding social buttons or links to your articles.
- Do guest posting. Find a blog related to your niche where you could do a guest post and reach a new audience.
- Use curated content websites. Submit your blog posts to sites that curate content such as reddit or alltop.
- Use advertising. Use Facebook ads to promote your work. Before spending money, make sure that you have a clear goal about what you try to accomplish.
- Get interviewed. Be interviewed by a radio, a podcast, or another blog site. Who knows, that could be the beginning of many more interviews to come and it will help communicate your expertise.
- Create your own interviews. Interview influencers who are in your niche either for your own podcast, if you have one, or for a blog post. The person will probably let her audience know about where to find her interview on your site.
- Work outside your office. This might not work for everybody, but I once met a person who creates her bracelets at a coffee shop and people sometimes ask her what she does. That allowed her to meet new customers and get interviewed by a local radio station. If working at a coffee shop does not help you find customers, you might make new friends.
- Create your own community. You can create a local community if you have a local business, or you can also create your own group online using Facebook or Google+.
- Provide online or offline workshops. Depending on your activities, see if you can find places where you could teach and share your knowledge. You can use webinars to teach online.
- Use local newspapers. If you have a local business, see if you can find local newspapers or neighborhood blogs that would be happy to mention your work for free.
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Hopefully, this list has given you some ideas that you could implement right now to connect with a new audience.
What about creating a plan as a next step and writing down five things that you could do this week to get in front of a new audience?